Sanaa Boutayeb

Sanaa Boutayeb Naim: Filmmaker & Communicator

Filming Universal Themes: Creativity and Goodwill

Sanaa's films aim to showcase everyday people who make a difference in the life of the less fortunate, and highlight the unique artistic talents of gifted people who pursue hobbies with admirable passion.  Like any other multicultural person whose life experiences have crossed many boundaries, Sanaa finds these passions both in big ideas - cultural diplomacy, smart power - and in small endeavors - saffron farming and culinary discoveries.  Creativity and passion have no borders, and shining a spotlight on these common traits we share globally - whatever the subject matter - teaches us about new things while reminding us of our shared values.

While earning a degree in digital filmmaking at Boston University, Sanaa volunteered with Search for Common Ground (SFCG) in Washington DC where she provided communications and partnership development support to the SFCG Film Festival. She also volunteered for the The Muslim West Facts Project, a partnership between Gallup and the Coexist Foundation, where she designed a media-centric marketing and PR plan.

Sanaa has worked as a production consultant with Sigma Technologies - an integrated production and post-production company based in Morocco - where she developed proposals for international feature films.

Communications and Marketing: Creativity in Business

Sanaa holds an MBA Degree in International Business with a MENA focus from Ecole Nationale des Ponts et Chaussées (ENPC) of Paris - School of International Management. Sanaa provides strategic communication solutions to investment groups and not-for- profit organizations. These include advisory services in corporate communications, investor relations, media relations, image management and CSR. Some of her clients include North Africa Holding (NorAH), one of the largest GCC based investment companies focusing on North Africa markets

Prior to that, Sanaa was Head of Corporate Communications at Amwal, an investment banking firm in Qatar, and was responsible for the company’s PR and Communications Strategies. She successfully conducted strategic workshops with the senior management team to develop the firm’s new corporate identity. She also spearheaded the creation of the first networking event for financial professionals in Qatar in partnership with the Qatar Financial Center and the Qatar Business Association.

Sanaa worked with the United Nations Children’s Fund (UNICEF) in Morocco as a National Officer with the Communications division managing projects related to Education, Health and Protection based on the Human Rights Based Approach to Development. She was responsible for restructuring UNICEF’s “Media Forum for Children” project into an autonomous management structure that serves as a media advocacy platform for children’s rights in Morocco. Part of the restructuring plan included partnership development with strategic key players and implementation of a monitoring and analysis system pertaining to media coverage of children.

Sanaa started her career as a Marketing Research Analyst with Telezoo.com, a leading online B2B marketing and procurement platform for the telecom industry worldwide. During her tenure at Telezoo.com, Sanaa was instrumental in developing, executing and managing Telezoo’s award-winning $1.5 million marketing and communications campaign. Telezoo.com was named one of five top telecom B2B websites by Forbes Magazine in 2001 and 2002.