Sanaa Boutayeb Naim: Film­maker & Communicator.

Film­ing Uni­ver­sal Themes: Cre­ativ­ity and Goodwill

Sanaa’s films aim to show­case every­day peo­ple who make a dif­fer­ence in the life of the less for­tu­nate, and high­light the unique artis­tic tal­ents of gifted peo­ple who pur­sue hob­bies with admirable pas­sion.  Like any other mul­ti­cul­tural per­son whose life expe­ri­ences have crossed many bound­aries, Sanaa finds these pas­sions both in big ideas — cul­tural diplo­macy, smart power — and in small endeav­ors — saf­fron farm­ing and culi­nary dis­cov­er­ies.  Cre­ativ­ity and pas­sion have no bor­ders, and shin­ing a spot­light on these com­mon traits we share glob­ally — what­ever the sub­ject mat­ter — teaches us about new things while remind­ing us of our shared values.

While earn­ing a degree in dig­i­tal film­mak­ing at Boston Uni­ver­sity, Sanaa vol­un­teered with Search for Com­mon Ground (SFCG) in Wash­ing­ton DC where she pro­vided com­mu­ni­ca­tions and part­ner­ship devel­op­ment sup­port to the SFCG Film Fes­ti­val. She also vol­un­teered for the The Mus­lim West Facts Project, a part­ner­ship between Gallup and the Coex­ist Foun­da­tion, where she designed a media-centric mar­ket­ing and PR plan.

Sanaa has worked as a pro­duc­tion con­sul­tant with Sigma Tech­nolo­gies — the largest inte­grated pro­duc­tion and post-production com­pany in Morocco and North Africa — where she devel­oped pro­pos­als for inter­na­tional fea­ture films.

Com­mu­ni­ca­tions and Mar­ket­ing: Cre­ativ­ity in Business

Sanaa holds an MBA Degree in Inter­na­tional Busi­ness with a MENA focus from Ecole Nationale des Ponts et Chaussées (ENPC) of Paris — School of Inter­na­tional Managemen.

Sanaa pro­vides strate­gic com­mu­ni­ca­tion solu­tions to invest­ment groups and not-for– profit orga­ni­za­tions. These include advi­sory ser­vices in cor­po­rate com­mu­ni­ca­tions, investor rela­tions, media rela­tions, image man­age­ment and CSR. Some of her clients include North Africa Hold­ing (NorAH), one of the largest GCC based invest­ment com­pa­nies focus­ing on North Africa markets.

Prior to that, Sanaa was Head of Cor­po­rate Com­mu­ni­ca­tions at Amwal, a lead­ing invest­ment bank­ing firm in Qatar, and was respon­si­ble for the company’s PR and Com­mu­ni­ca­tions Strate­gies. She suc­cess­fully con­ducted strate­gic work­shops with the senior man­age­ment team to develop the firm’s new cor­po­rate iden­tity. She also spear­headed the cre­ation of the first net­work­ing event for finan­cial pro­fes­sion­als in Qatar in part­ner­ship with the Qatar Finan­cial Cen­ter and the Qatar Busi­ness Association.

Sanaa worked with the United Nations Children’s Fund (UNICEF) in Morocco as a National Offi­cer with the Com­mu­ni­ca­tions divi­sion man­ag­ing projects related to Edu­ca­tion, Health and Pro­tec­tion based on the Human Rights Based Approach to Devel­op­ment. She was respon­si­ble for restruc­tur­ing UNICEF’s “Media Forum for Chil­dren” project into an autonomous man­age­ment struc­ture that serves as a media advo­cacy plat­form for children’s rights in Morocco. Part of the restruc­tur­ing plan included part­ner­ship devel­op­ment with strate­gic key play­ers and imple­men­ta­tion of a mon­i­tor­ing and analy­sis sys­tem per­tain­ing to media cov­er­age of children.

Sanaa started her career as a Mar­ket­ing Research Ana­lyst with Telezoo.com, a lead­ing online B2B mar­ket­ing and pro­cure­ment plat­form for the tele­com indus­try world­wide. Dur­ing her tenure at Telezoo.com, Sanaa was instru­men­tal in devel­op­ing, exe­cut­ing and man­ag­ing Telezoo’s award-winning $1.5 mil­lion mar­ket­ing and com­mu­ni­ca­tions cam­paign. Telezoo.com was named one of five top tele­com B2B web­sites by Forbes Mag­a­zine in 2001 and 2002.